Purpose and Values
The challenge …
WeDuc needed a framework to turn its purpose and values into action. Recruitment, performance, and leadership development were inconsistent, limiting growth and requiring the business to be prepared and de-risked for a new funding round.
Values into Behaviours
Clear, observable behaviours were created to guide recruitment, appraisals, and development.
Recruitment for Skill + Culture
Every hire is now assessed on capability and cultural fit using job descriptions, KPIs, and behavioural profiling (DISC & GIA).
Performance Aligned to Goals
The Results ?
- Recruitment accuracy improved, with better long-term hires.
- Employees now understand exactly what’s expected, boosting accountability and engagement.
- Culture and behaviours reinforce every business decision, helping WeDuc attract new investment.
Richard from Wright People HR has supported us in reviewing our business values and embedding the behaviours needed to strengthen and future-proof our culture. From the very beginning, his approach was thoughtful, collaborative, and deeply aligned with our vision.He engaged with our Senior Leadership Team, creating a safe space for honest conversations and fresh ideas. He was able to distil those discussions into clear, actionable values and behaviours that truly reflect who we are and where we’re heading.
The outcome isn’t just a set of statements – it’s a living framework that’s going to guide how we work, make decisions, and grow the business together with our team.