Premium Sales

Great People, Greater Potential

Premium Sales is a specialist telemarketing company delivering outsourced sales services on behalf of its clients. The business had a team full of dedicated, passionate people – but the challenge was how to harness that potential to drive growth and improve profitability.

Building a Structure for Success

We introduced a pod system – small, focused teams led by Team Leaders who took accountability for performance and engagement.

Defining the Premium Sales DNA

We identified what made a great Premium Sales employee – the mindset, behaviours, and values that led to success. That “DNA” became the blueprint for all future hires. A new recruitment and promotion process now assesses and selects people who shared those traits, ensuring the right fit.

Empowered Teams

With strong foundations, structured teams, and the right people in place, the pods began to run themselves – confident, capable, and motivated.

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Freeing Up Time For Expanding

A leadership team was freed up to focus on launching new services including outsourced sales operations and telemarketing training.  Each new service was built on the same proven formula – robust recruitment, empowered leaders, clear targets, and a strong coaching culture.

The Results?

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In just five years, Premium Sales has tripled its growth, built a high-performing, self-sustaining team structure, and expanded into new service areas – all by investing in the right people and the right practices – with our help.

Supportive, responsive and highly organised, Helen brings clarity and structure to people processes. Their approach makes HR straightforward and easy to manage day-to-day.

Becky Smith, Director, Premium Sales

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